The Choice Factory: 25 Behavioural Biases That Influence What We Buy Subclass_Science - Reference New York Times bestselling author

New York Times bestselling author Ron Kaufman knows the answer to this question

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The Choice Factory: 25 Behavioural Biases That Influence What We Buy Subclass_Science - Reference New York Times bestselling authorBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life