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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Vendor Code_G032 As she exploresIn "The Innovation Secrets of Steve Jobs," bestselling author Carmine Gallo reveals the qualities that make the Apple co founder the most innovative leader in business today. Each principle is backed with research, quotes, first person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are: Principle One: Do What You Love, Principle Two: See