Repositioning: Marketing in an Era of Competition, Change and Crisis Subclass_Classic & Opera first-hand accounts of real businesses

first-hand accounts of real businesses that are charting this new territory and finding astounding success — a bicycle manufacturer that engages customers with honest and revealing openness

Greg's dad

So when Henrietta finds a clue to the Ancients' past that could turn the tide of the war

Roald Dahl's adventures took him from London to East Africa

He will show you how

Repositioning: Marketing in an Era of Competition, Change and Crisis Subclass_Classic & Opera first-hand accounts of real businessesThe book that completes "Positioning" . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, "Positioning: The Battle for Your Mind" a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once successful companies are in crisis mode. "Repositioning" shows you how to adapt, compete and succeed in today's overcrowded marketplace.